5 Key Points Covered in our Masterclass on Marketing your Baking Business

We held the Amari May Bakery Business Masterclass this past Saturday on the 21st and we had a great turn-out. We hosted nineteen bakerettes; some who have small home-based baking businesses and a few who are planning on starting soon. The energy and excitement in the class this time was just amazing, we had a … More 5 Key Points Covered in our Masterclass on Marketing your Baking Business

3 Points to Consider While Creating Your Bakery Brand

In order to market your small bakery business effectively, you need to know what kind of brand you’re selling for your bakery. To explain branding a bit: A brand is the name of a specific/unique product, service or product (e.g. Coca Cola, MPESA, Blueband, etc.) Branding is the process of creating and defining the brand … More 3 Points to Consider While Creating Your Bakery Brand

3 Ways to Measure your Online Marketing Efforts in Your Bakery Business

As a small bakery business owner, you might be struggling with knowing how to measure your online marketing efforts. It could be that you’re not sure which channels your using are effective in your marketing and which aren’t. Maybe you’re so busy baking and doing other bakery business activities that you haven’t had time to … More 3 Ways to Measure your Online Marketing Efforts in Your Bakery Business