OUR STORY

Amari Baking Center is a startup that was founded in February 2012. It was founded by Maureen Kamari and co-founder, Elaine Kamari, her sister.

Amari Quickbreads Bakery started on March 15th, 2012 as an online delivery bakery producing fruit breads and delivering them to customers all over Nairobi. This was due to a need we identified at that time of lack of fruit breads variety in the market. There was also a limited number of bakeries that offered free delivery in Nairobi at the time. In April 2013, the bakery moved to a shop on Kikuyu road, but due to poor location and early expansion; the shop had to be closed and business moved back to its home base in Ndwaru road, Riruta.

Amari home bakery workshop in Riruta, Nairobi
Amari home bakery workshop in Riruta, Nairobi

In January 2014, we started offering baking classes to clients who wanted to learn how to bake using Cookswell charcoal ovens which we use to bake.

Amari Bakerettes hard at work ^_^
Amari Bakerettes hard at work ^_^

In August 2014, we chose to focus on the baking classes due to high demand and we stopped offering baked goods for sale. We realized that there was a need for individuals to learn how to bake using economical equipment, such as the Cookswell charcoal ovens, in order to gain skills that could help them start small income-generating baking activities. We also changed our name to reflect our current products and services – Amari Baking Center.

THE TEAM

Maureen Bilha Kamari
Maureen Bilha Kamari

Maureen Kamari is the founder and chief trainer. She is a startup entrepreneur and a bakerette (she loves to bake & swears “bakerette” is an actual word ^_^).

She has hotel management training as well as experience working in the baking industry for over seven years. Maureen also offers baking business startup consultancies to small bakery business enterprises. She loves inspiring other startup entrepreneurs, especially in the Baking industry; as well as sharing business startup tips to help entrepreneurs have a fighting chance at success. You can catch her on twitter @AKenyanTrepLady

Elly Nduta Kamari
Elly Nduta Kamari

Elaine Kamari is the co-founder and a part of Amari Financial management. She is a fiction writer, editor and is also a home-baker (but she lets Maureen do most of the baking anyway ^_^)

Elaine has  over five years experience of book-keeping and accounting. She is also great at event planning and coordinates all of Amari fairs & festival stands; as well as the group trainings and business workshops. She also loves sharing romantic fiction stories on her blog, if you’re a fan of the genre, read her stories at ellyinnairobi.com You can catch her on twitter @ellykamari254

jane-and-joy-at-amari-table-dec-17-2016
Part of Team Amari during the first ever Amari Bakers Fair ^_^

For other activities such as content curation and distribution, delivery, logistics and event hosting labor requirements; we outsource on a need basis to other vendors/merchants or professional individuals. We also have former students as interns assist in some of our events (and other labor requirements) in order for them to gain experience and practical knowledge.

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