5 Key Points Covered in our Masterclass on Marketing your Baking Business

We held the Amari May Bakery Business Masterclass this past Saturday on the 21st and we had a great turn-out. We hosted nineteen bakerettes; some who have small home-based baking businesses and a few who are planning on starting soon.

Our lovely attendees of the May Amari Business Masterclass
Our lovely attendees of the May Amari Business Masterclass

The energy and excitement in the class this time was just amazing, we had a lovely session for sure. Our topic was on how to market your cake business. I will recap five key points covered at the Masterclass on that day that may be of help to you.

  1. The simple, yet powerful description of what marketing is – it’ll put everything in perspective

Putting the right PRODUCT (or combination of products), in the right PLACE, at the right PRICE, at the right TIME.marketing

  1. What marketing means for a small bakery business owner

You need to create cakes, cookies, breads or cupcakes that your target customers want. You need to sell your baked goods where your potential customers visit or shop regularly. Price your baked goods at a cost that your customers feel is of great value and/or convenience to them. You need to do all of these activities at a time your target customers want to buy those baked goods.

  1. Research is very important

It’s very important for you as a bakery business owner to find out what your customers want and need. You need to find out where they shop and the kind of shopping convenience they want. You also need to find out how to produce your baked goods at a cost that is profitable to your business and in order to price your goods to suit your customer.

  1. Marketing goals are also very important
Marketing effectiveness pic
Goals will help your marketing be effective

You need to set specific goals and objectives for your marketing plan. If you don’t; your business will not only lack direction, but it will also have no growth or progress. Set specific goals that will motivate your daily, weekly and monthly marketing activities. You also need to set specific goals that will help your baking business to make a profit and be able to sustain itself. You can start with simple goals such as; “To retain at least 30 loyal customers within the first 6 months.” OR “Make over Kshs. 60,000 in sales within the first 3 months.”

  1. Free samples will always market you when it comes to cake!

We had a wonderful speaker – Phillis of Phimar Bakers.

Phillis of Phimar Bakers speaking
Phillis of Phimar Bakers speaking

She shared with all the bakerettes present on how she took lots of free cake samples to her neighbors, friends, church members, etc. The free samples helped her spread the word that she made very delicious cake and people were referred to her for cake orders. You can never go wrong with free samples. Always make sure though, that you don’t over-do it (don’t keep giving the same people free samples, they’ll never buy ^_^) Offer free samples to your target customers as you let them know that you sell cakes & share your pricelists, brochures and business cards.

Free cake from Phimar Bakers
Free cake from Phimar Bakers

A few pictures on what happened in the Masterclass.

May 21 Masterclass Collage
Great speaker, group work for the attendees to create a marketing plan & present it.

If you missed this one, don’t miss the next Masterclass.

Click here to find out the topic and date of our next Masterclass

Make sure you share this post on your networks, it’ll come in handy to a friend ^_^

Published by Amari

Baking with Amari offers learning experiences to those who want to experience & know what Bakers & Cake Decorators do in a practical, hands-on settting. We train our students using Cookswell original charcoal ovens. We also offer basic business start-up training for those who want to start small baking businesses. We do groups vocational training anywhere in East Africa as well. We hold classes in our home-based bakery workshop located on Ndwaru road in Riruta, Nairobi; off Naivasha road, next to Pelida School.

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