In our 4th episode; we shared the importance of knowing who your target market is.A lot of home-bakers and small bakery business owners who are baking for business don’t know who they are selling to specifically.They don’t have an idea of who their target market/audience is.This is why they often get the feedback from potentialContinue reading “The Reason why people think your cakes are expensive – Podcast Ep. 4”
Tag Archives: Marketing your small business
5 Must-Have Mobile Apps for Home Bakers
As a Baker or Bakerette running a home-baking business; marketing your business on Social media is not an option; it’s a necessity. You need to build your Baking Business brand and grow your following in order to have a sustainable business that can eventually be successful enough for you to open a Bakery shop withContinue reading “5 Must-Have Mobile Apps for Home Bakers”
5 Things You Need To Know About Facebook Marketing as a Baker
We recently held a Master-class where we covered the topic of “Facebook Marketing for Bakers”. As always, it was an amazing experience meeting small baking business owners and home bakers who want to start small baking businesses in Kenya. Over time as we train different individuals on baking and encounter other home bakers in KenyaContinue reading “5 Things You Need To Know About Facebook Marketing as a Baker”
3 Reasons why your small bakery business won’t last one year
At Amari we offer baking classes to individuals and have been doing so for the last eight years. We love hearing back from our former students of their successes, as well as their challenges. This helps us come up with effective training lesson plans and additional business training workshops as well. One major challenge bakersContinue reading “3 Reasons why your small bakery business won’t last one year”
5 Key Points Covered in our Masterclass on Marketing your Baking Business
We held the Amari May Bakery Business Masterclass this past Saturday on the 21st and we had a great turn-out. We hosted nineteen bakerettes; some who have small home-based baking businesses and a few who are planning on starting soon. The energy and excitement in the class this time was just amazing, we had aContinue reading “5 Key Points Covered in our Masterclass on Marketing your Baking Business”
3 Ways to Measure your Online Marketing Efforts in Your Bakery Business
As a small bakery business owner, you might be struggling with knowing how to measure your online marketing efforts. It could be that you’re not sure which channels your using are effective in your marketing and which aren’t. Maybe you’re so busy baking and doing other bakery business activities that you haven’t had time toContinue reading “3 Ways to Measure your Online Marketing Efforts in Your Bakery Business”
How Your Small Bakery Can Compete With Established Bakery Businesses
If you are planning on starting a small bakery business, or maybe you have but you’re having some doubts about your chances of success, this post is for you. You may have a dream of starting up your own bakery business, but you realize you don’t have such a large amount of capital. This canContinue reading “How Your Small Bakery Can Compete With Established Bakery Businesses”
4 Ways To Consistently Market Your Small Bakery Business
I’ve stated the importance of marketing in your small bakery business in a previous post; therefore, I will not repeat again how important it is to do so. It can be quite a challenge however since as a small business bakery owner, you are very busy wearing many different hats in your startup business. You’reContinue reading “4 Ways To Consistently Market Your Small Bakery Business”
How To Market Your Small Bakery Business Online in Kenya
If you want to start a small bakery business in Kenya, or you already have one started; you definitely know the importance of marketing your bakery business. It’s also important to realize that; in this day and age, a majority of your target market is online. That means that your bakery business brand should alsoContinue reading “How To Market Your Small Bakery Business Online in Kenya”
Why It’s Important To Market Your Small Bakery Business
I recently saw a description of marketing that really hit it on the nail. I felt that I had to share not only what marketing is but very importantly, why your small bakery business needs it. The definition I got was (appropriately) from a leading entrepreneur website that offers a lot of valuable information andContinue reading “Why It’s Important To Market Your Small Bakery Business”
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