The Reason why people think your cakes are expensive – Podcast Ep. 4

In our 4th episode; we shared the importance of knowing who your target market is.A lot of home-bakers and small bakery business owners who are baking for business don’t know who they are selling to specifically.They don’t have an idea of who their target market/audience is.This is why they often get the feedback from potential … More The Reason why people think your cakes are expensive – Podcast Ep. 4

5 Things You Need To Know About Facebook Marketing as a Baker

We recently held a Master-class where we covered the topic of “Facebook Marketing for Bakers”. As always, it was an amazing experience meeting small baking business owners and home bakers who want to start small baking businesses in Kenya. Over time as we train different individuals on baking and encounter other home bakers in Kenya … More 5 Things You Need To Know About Facebook Marketing as a Baker

3 Reasons why your small bakery business won’t last one year

At Amari we offer baking classes to individuals and have been doing so for the last two and a half years. We love hearing back from our former students of their successes, as well as their challenges. This helps us come up with effective training lesson plans and additional business training workshops as well. One … More 3 Reasons why your small bakery business won’t last one year

5 Key Points Covered in our Masterclass on Marketing your Baking Business

We held the Amari May Bakery Business Masterclass this past Saturday on the 21st and we had a great turn-out. We hosted nineteen bakerettes; some who have small home-based baking businesses and a few who are planning on starting soon. The energy and excitement in the class this time was just amazing, we had a … More 5 Key Points Covered in our Masterclass on Marketing your Baking Business

3 Ways to Measure your Online Marketing Efforts in Your Bakery Business

As a small bakery business owner, you might be struggling with knowing how to measure your online marketing efforts. It could be that you’re not sure which channels your using are effective in your marketing and which aren’t. Maybe you’re so busy baking and doing other bakery business activities that you haven’t had time to … More 3 Ways to Measure your Online Marketing Efforts in Your Bakery Business

How Your Small Bakery Can Compete With Established Bakery Businesses

If you are planning on starting a small bakery business, or maybe you have but you’re having some doubts about your chances of success, this post is for you. You may have a dream of starting up your own bakery business, but you realize you don’t have such a large amount of capital. This can … More How Your Small Bakery Can Compete With Established Bakery Businesses

4 Ways To Consistently Market Your Small Bakery Business

I’ve stated the importance of marketing in your small bakery business in a previous post; therefore, I will not repeat again how important it is to do so. It can be quite a challenge however since as a small business bakery owner, you are very busy wearing many different hats in your startup business. You’re … More 4 Ways To Consistently Market Your Small Bakery Business

How To Market Your Small Bakery Business Online in Kenya

If you want to start a small bakery business in Kenya, or you already have one started; you obviously know the importance of marketing your bakery business. It’s also important to realize that a majority of your target market is online. That means that your bakery business brand should also be online. This is very … More How To Market Your Small Bakery Business Online in Kenya

Why It’s Important To Market Your Small Bakery Business

I recently saw a description of marketing that really hit it on the nail. I felt that I had to share not only what marketing is but very importantly, why your small bakery business needs it. The definition I got was (appropriately) from a leading entrepreneur website that offers a lot of valuable information and … More Why It’s Important To Market Your Small Bakery Business