The Reason why people think your cakes are expensive – Podcast Ep. 4

In our 4th episode; we shared the importance of knowing who your target market is.A lot of home-bakers and small bakery business owners who are baking for business don’t know who they are selling to specifically.They don’t have an idea of who their target market/audience is.This is why they often get the feedback from potential … More The Reason why people think your cakes are expensive – Podcast Ep. 4

5 Things You Need To Know About Facebook Marketing as a Baker

We recently held a Master-class where we covered the topic of “Facebook Marketing for Bakers”. As always, it was an amazing experience meeting small baking business owners and home bakers who want to start small baking businesses in Kenya. Over time as we train different individuals on baking and encounter other home bakers in Kenya … More 5 Things You Need To Know About Facebook Marketing as a Baker

4 reasons why you must attend The Amari Open Day & Bakers Fair

We’re very excited to be holding our first event for bakers in Nairobi and our first open day for Amari. The Amari Open Day and Bakers Fair will be held this Saturday on December 17th from 10 a.m. to 5 p.m. at the Friends Church Grounds off Ngong Rd (Prestige area). We are so grateful … More 4 reasons why you must attend The Amari Open Day & Bakers Fair

3 Reasons why your small bakery business won’t last one year

At Amari we offer baking classes to individuals and have been doing so for the last two and a half years. We love hearing back from our former students of their successes, as well as their challenges. This helps us come up with effective training lesson plans and additional business training workshops as well. One … More 3 Reasons why your small bakery business won’t last one year

5 Key Points Covered in our Masterclass on Marketing your Baking Business

We held the Amari May Bakery Business Masterclass this past Saturday on the 21st and we had a great turn-out. We hosted nineteen bakerettes; some who have small home-based baking businesses and a few who are planning on starting soon. The energy and excitement in the class this time was just amazing, we had a … More 5 Key Points Covered in our Masterclass on Marketing your Baking Business

3 Points to Consider While Creating Your Bakery Brand

In order to market your small bakery business effectively, you need to know what kind of brand you’re selling for your bakery. Click this link to watch the video version. To explain branding a bit: A brand is the name of a specific/unique product, service or product (e.g. Coca Cola, MPESA, Blueband, etc.) Branding is … More 3 Points to Consider While Creating Your Bakery Brand

3 Ways to Measure your Online Marketing Efforts in Your Bakery Business

As a small bakery business owner, you might be struggling with knowing how to measure your online marketing efforts. It could be that you’re not sure which channels your using are effective in your marketing and which aren’t. Maybe you’re so busy baking and doing other bakery business activities that you haven’t had time to … More 3 Ways to Measure your Online Marketing Efforts in Your Bakery Business