3 Reasons why home-bakers struggle with increasing sales – Podcast Ep. 7

In this 7th Podcast episode, I share 3 main reasons why home bakers struggle with increasing sales and how they can deal with these struggles. Please do share if you know someone it will help and I hope this brings you value; if it does, do leave a comment below. All the best to you … More 3 Reasons why home-bakers struggle with increasing sales – Podcast Ep. 7

The Reason why people think your cakes are expensive – Podcast Ep. 4

In our 4th episode; we shared the importance of knowing who your target market is.A lot of home-bakers and small bakery business owners who are baking for business don’t know who they are selling to specifically.They don’t have an idea of who their target market/audience is.This is why they often get the feedback from potential … More The Reason why people think your cakes are expensive – Podcast Ep. 4

5 Things You Need To Know About Facebook Marketing as a Baker

We recently held a Master-class where we covered the topic of “Facebook Marketing for Bakers”. As always, it was an amazing experience meeting small baking business owners and home bakers who want to start small baking businesses in Kenya. Over time as we train different individuals on baking and encounter other home bakers in Kenya … More 5 Things You Need To Know About Facebook Marketing as a Baker

3 Reasons why your small bakery business won’t last one year

At Amari we offer baking classes to individuals and have been doing so for the last two and a half years. We love hearing back from our former students of their successes, as well as their challenges. This helps us come up with effective training lesson plans and additional business training workshops as well. One … More 3 Reasons why your small bakery business won’t last one year

Do you want to know 4 simple, yet powerful steps to grow your bakery business?

We get quite a number of visitors on our blog and we’re always so grateful. One thing we like to do is get feedback on the type of information home-bakers, small bakery business owners and any of our blog visitors would like to know. A recurring question I’ve noted is ‘How to work towards having … More Do you want to know 4 simple, yet powerful steps to grow your bakery business?

5 Key Points Covered in our Masterclass on Marketing your Baking Business

We held the Amari May Bakery Business Masterclass this past Saturday on the 21st and we had a great turn-out. We hosted nineteen bakerettes; some who have small home-based baking businesses and a few who are planning on starting soon. The energy and excitement in the class this time was just amazing, we had a … More 5 Key Points Covered in our Masterclass on Marketing your Baking Business

3 Points to Consider While Creating Your Bakery Brand

In order to market your small bakery business effectively, you need to know what kind of brand you’re selling for your bakery. Click this link to watch the video version. To explain branding a bit: A brand is the name of a specific/unique product, service or product (e.g. Coca Cola, MPESA, Blueband, etc.) Branding is … More 3 Points to Consider While Creating Your Bakery Brand

3 Ways to Measure your Online Marketing Efforts in Your Bakery Business

As a small bakery business owner, you might be struggling with knowing how to measure your online marketing efforts. It could be that you’re not sure which channels your using are effective in your marketing and which aren’t. Maybe you’re so busy baking and doing other bakery business activities that you haven’t had time to … More 3 Ways to Measure your Online Marketing Efforts in Your Bakery Business

5 Lessons Learned From A Successful Bakery Owner in Kenya

Here at Amari we’ve recently started doing business workshops for bakers which we first held on February 13th while we we’re launching our new book “How to Startup a Small Bakery Business Successfully.” It was an amazing event that was attended by many bakers and bakerettes who were eager to learn as much as they … More 5 Lessons Learned From A Successful Bakery Owner in Kenya