The Reason why people think your cakes are expensive – Podcast Ep. 4

In our 4th episode; we shared the importance of knowing who your target market is.A lot of home-bakers and small bakery business owners who are baking for business don’t know who they are selling to specifically.They don’t have an idea of who their target market/audience is.This is why they often get the feedback from potential … More The Reason why people think your cakes are expensive – Podcast Ep. 4

2 reasons why you should cost and price your cakes correctly

If you’re thinking of starting a home baking business; you may be wondering what all the fuss is about when it comes to costing and pricing. I’ll be sharing why it’s important in this post. Just to update you, we now have an online beginner costing and pricing class for bakers available to sign up. … More 2 reasons why you should cost and price your cakes correctly

4 Realities you need to face before starting a small baking business

We get lots of emails and social media messages on the topic of starting up a baking business. One of the most common questions; especially for those who have just started up their home baking business or small baking business shops is on why they’re not making lots of profits right away or what they … More 4 Realities you need to face before starting a small baking business

4 Ways to make sure your Small Baking Business becomes profitable

As a Baker or Bakerette thinking of starting up a small baking business – or if you’ve already started up your small baking business; one of the most important things to consider is how fast you can ensure your small baking business becomes profitable. It’s a major concern for most bakery business owners in the … More 4 Ways to make sure your Small Baking Business becomes profitable

5 Things You Need To Know About Facebook Marketing as a Baker

We recently held a Master-class where we covered the topic of “Facebook Marketing for Bakers”. As always, it was an amazing experience meeting small baking business owners and home bakers who want to start small baking businesses in Kenya. Over time as we train different individuals on baking and encounter other home bakers in Kenya … More 5 Things You Need To Know About Facebook Marketing as a Baker