In our 4th episode; we shared the importance of knowing who your target market is.A lot of home-bakers and small bakery business owners who are baking for business don’t know who they are selling to specifically.They don’t have an idea of who their target market/audience is.This is why they often get the feedback from potentialContinue reading “The Reason why people think your cakes are expensive – Podcast Ep. 4”
Category Archives: Baking For Business In Kenya
5 Must-Have Mobile Apps for Home Bakers
As a Baker or Bakerette running a home-baking business; marketing your business on Social media is not an option; it’s a necessity. You need to build your Baking Business brand and grow your following in order to have a sustainable business that can eventually be successful enough for you to open a Bakery shop withContinue reading “5 Must-Have Mobile Apps for Home Bakers”
2 reasons why you should cost and price your cakes correctly
If you’re thinking of starting a home baking business; you may be wondering what all the fuss is about when it comes to costing and pricing. I’ll be sharing why it’s important in this post. Just to update you, we now have an online beginner costing and pricing class for bakers available to sign up.Continue reading “2 reasons why you should cost and price your cakes correctly”
4 Realities you need to face before starting a small baking business
We get lots of emails and social media messages on the topic of starting up a baking business. One of the most common questions; especially for those who have just started up their home baking business or small baking business shops is on why they’re not making lots of profits right away or what theyContinue reading “4 Realities you need to face before starting a small baking business”
4 Ways to make sure your Small Baking Business becomes profitable
As a Baker or Bakerette thinking of starting up a small baking business – or if you’ve already started up your small baking business; one of the most important things to consider is how fast you can ensure your small baking business becomes profitable. It’s a major concern for most bakery business owners in theContinue reading “4 Ways to make sure your Small Baking Business becomes profitable”
How to start-up a small baking business in Kenya
This is a question that comes up numerous times in our social media pages and in this blog as well. I have decided to write this post in order to give you a step by step of what is required and the best course of action in my opinion based on my expertise in theContinue reading “How to start-up a small baking business in Kenya”
4 Types of Bakery Businesses to Set Up
The baking industry in Kenya is really growing in scale and popularity; this is because more consumers in Kenya are more willing to buy cakes for most occasions and at a higher price than ever before. Cake is a luxury that has become a ‘necessity’ in most occasions and functions; especially in major metropolitan cities,Continue reading “4 Types of Bakery Businesses to Set Up”
5 Things You Need To Know About Facebook Marketing as a Baker
We recently held a Master-class where we covered the topic of “Facebook Marketing for Bakers”. As always, it was an amazing experience meeting small baking business owners and home bakers who want to start small baking businesses in Kenya. Over time as we train different individuals on baking and encounter other home bakers in KenyaContinue reading “5 Things You Need To Know About Facebook Marketing as a Baker”
3 Reasons Why Bakers Should Attend The Cake Festival
Hope you’ve all been well; I’m sure most of you are aware of the fact that The Cake Festival 2017 is right around the corner; it’ll be this Saturday 10th from 10 a.m. to 4 p.m. at the KWS Headquarters parking lot grounds. As home-bakers or small bakery shop owners; you might wonder how attendingContinue reading “3 Reasons Why Bakers Should Attend The Cake Festival”
First 4 Steps You Need To Take If You Want To Start A Small Baking Business
In this post, I will address a question we get on social media and through email inquiries on starting a small baking business. The most popular question is how much it costs to start a small baking business and the second most popular question is how to actually start a baking business. To watch theContinue reading “First 4 Steps You Need To Take If You Want To Start A Small Baking Business”
Baking with Amari | Baking Classes 